Strategy
CRC works with executives in reviewing a company's business development and marketing strategy by bringing:
- An external, independent perspective
- A focus on keeping and satisfying profitable clients
- A focus on winning new business
- Support for executive and management teams by facilitating strategic discussions, running workshops/away days, creating action-oriented implementation plans
- Working with executive teams to identifying you clients' and markets' future needs
- Reviewing business development and marketing plans and budgets -- and current/desired returns on expenditure and investments
- Reviewing Business Policies to be 'fit for new business pursuit'
- Embedding client and business development focus in the organisation and equipping people with skills and process for success.
"Carolyn's role in strategic decision-making, including significant mergers, a London start-up, an award-winning Client Care Programme, skills training, and major marketing commitments brought industry awards, solid results, internal development and enduring benefit."
